CCC and its partnership with The Aquiva Foundation
Since CCC has formed its first partnership with German Kraft Brewing, it means CCC is indirectly contributing to Aquiva’s funding initiatives through the sale of water bottles at German Kraft. Additionally, every time someone buys a coin, 1% of the transaction will go directly to the Aquiva Foundation. Subsequently, every time a customer drinks a pint of beer at German Kraft, they are contributing to the water distillation process and, as a result, to the Aquiva Foundation. In simple terms, for every five pints of beer enjoyed by German Kraft customers, one 1L bottle of Aquiva-branded mineralised water is available to be sold. The charitable giving aspect of CCC will be displayed on its own separate page within the app. It will display how much as an individual you have contributed to the Aquiva Foundation. Your contribution will be visible alongside the total percentage that the craft beer movement as a whole has donated to the funding of new distillation units. The distillation units play a large part in the goal to combat the global water crisis.
CCC and Sustainability
CCC holds itself to high standards with regards to its motive to invariably give back, remain sustainable, and hold itself to ethical guidelines. We have submitted our application to be recognized as pending B-corp status, which means that we have pledged ourselves to adhere to certain environmental and social initiatives, as set by the B Lab. This way, we know that our business will be used as a force for good.
Particularly, our focus stems to overarching categories that target governance, workers, community, environment, and customers. We adhere to various specifics within each category, and you can see our B Impact Assessment here, which is still subject to approval/confirmation from the B-lab. Upon our expected approval, we will officially be certified with pending b-corp certification, ensuring we are set to continue putting sustainability at the core of our focuses.
Our first partnership with German Kraft and subsequently the Aquiva Foundation has inspired us to aim even higher with our plans to grow CCC and our Craft Coins in the future. Particularly, it is our goal to create the Craft Water Coin, which will act as a financing mechanism for water projects around the world. This is a priority for us following the expected success of the craft beer coin. This is in response to the global water crisis, a shortage of sweetwater, necessary for daily life.
We are hoping that by introducing a craft coin similar in the way that the beer coin works, will allow us to tap into a
Our first partnership with German Kraft Brewery has set the tone for the type of ideal partnership we hope to replicate in the future. Our aim is to foster the craft beer movement by working alongside independent craft breweries to provide innovative financing.